Cell Tower Lease Consultants: Are Those Reviews and Awards Real?

Choosing a cell tower lease consultant can be tricky. How do you know who to trust with something so important? It's easy to get caught up in impressive-sounding awards and glowing online reviews. But in the world of cell tower leases, things aren't always as they seem. Some reviews are fake, and some awards are just paid endorsements. This post will help you understand how to spot fake reviews and paid awards. It will also show you how to choose a cell tower lease consultant you can trust. The Murky World of Online Reviews The Allure of Positive Reviews Let's face it: positive reviews are gold for any business. They build trust and attract new clients. In today's online world, a company's reputation often depends on what people say about them online. For companies that depend on their website to drive business, it can make or break them. That's why so many businesses focus on getting good reviews. The Problem with Paid Reviews So, what are paid reviews? Simple: they're reviews that a company has paid someone to write. This means they aren't organic or genuine. Anyone can pay for services that incentivize people to write reviews. For example, a company might pay a service to encourage (or even write) positive reviews on their Google Business Profile. While they might have some real clients, it's not exactly honest. Spotting a Fake Review The truth is, a lot of online reviews aren't real. So how can you tell the difference? Here are some things to look for: Generic language: Does the review say "Great service!" without giving any specifics? Overly enthusiastic praise: Does it sound too good to be true? Lack of detail: Does the review fail to mention any specific details about the experience? Similar writing styles: Do multiple reviews use the same phrases or tone? New accounts: Does the reviewer have no other reviews or activity? If you notice any of these red flags, the review might not be authentic. Real Client Reviews Matter Real reviews from real clients provide invaluable information. They offer insights into a company's services that you simply can't get anywhere else. When choosing a cell tower lease consultant, take the time to read what actual clients have to say. It could make all the difference. Paid Awards: Are They Worth the Paper They're Printed On? The Power of Awards (or the Illusion of It) Awards can definitely influence how we see a company. We often assume that if a company has won an award, they must be good at what they do. You might have heard of companies like Toyota that tout a "JD Power Award." Wireless companies also win these awards. But are these awards always what they seem? The "Pay-to-Play" Nature of Some Awards Here's the thing: some awards require companies to pay licensing fees. This gives them the right to use the award's logo and name in their marketing materials. This can be quite expensive. Consider the story of Bell Atlantic (now Verizon). Years ago, they were offered a JD Power award for best wireless network in the New York area. But they turned it down because of the licensing fee. Guess who won the award that year instead? Sprint. As the saying goes, "You can pay for awards." Tower Genius's Experience Recently, Tower Genius was approached with a similar offer. For a fee of about $3,000, they could be named the "leading accredited top world's best cell tower lease consulting company." Of course, they turned it down. How to Evaluate the Credibility of an Award So, how can you tell if an award is legitimate? Here are a few things to consider: Research the awarding organization: Is it reputable? Check the selection criteria: How are winners chosen? Look for transparency: Is the process clear and unbiased? Consider the cost: Is there a fee to apply for or use the award? By doing your homework, you can get a better sense of whether an award truly means something. Choosing a Cell Tower Lease Consultant Wisely Due Diligence is Key When it comes to choosing a cell tower lease consultant, doing your research is essential. Don't just take a company's word for it. Dig deeper. Use discernment when selecting a cell site consultant. Questions to Ask Here are some questions you should ask any cell tower lease consultant you're considering: How long have you been in business? What are your qualifications and experience? Can you provide references from past clients? How do you handle conflicts of interest? What are your fees and payment terms? Their answers will tell you a lot about their expertise and integrity. Unbiased Advice is Essential The best cell tower lease consultant is one who is free of conflicts of interest. You want someone who will give you unbiased advice, even if it means they don't make as much money. Tower Genius: Your Trusted Cell Tower Lease Consultant Tower Genius is committed to providing unbiased and conflict-free advice. They understand the ins and outs of cell tower leases, and they're dedicated to helping their clients make informed decisions. If you need help with a cell tower lease agreement, contact Tower Genius today! You can reach them at 888-313-9750 or visit their website at Tower Genius. Fill out a contact form to get started. Conclusion When choosing a cell tower lease consultant, be wary of fake reviews and paid awards. Don't let these superficial things sway your decision. Instead, focus on finding a consultant with experience, qualifications, and a commitment to unbiased advice. Choose wisely. Choose Tower Genius.

Evaluating Cell Tower Lease Buyouts

Evaluating Cell Tower Lease Buyouts

By Steven Kazella

Landlords of wireless leased properties contemplating a cell tower lease buyout need to determine their need for cash today vs. money in the future. Fair market value of cellular leases should to be appraised and evaluated. The problem is that your average real estate appraiser usually isn't a cell phone tower lease procurement expert. Cellular lease valuations and lease purchase offers can vary broadly depending on a number of influencing factors:

• Wireless carrier lease values

• Does the cell site allow additional carriers to pay rent

• Are the cell tower leasing terms favorable for the lease buyer

• Location of the cell tower site

• Credit worthiness of the seller

• Does the cell tower lease match the buyer's requirements

• How aggressive is the tower portfolio buyer

Unfortunately, many cell tower lease buyout offers that wireless landlords are presented with are quite low. A certain percentage of the cell tower lease purchasing financial institutions blatantly take advantage of wireless landlords, sending letters which create a sense of doubt in their minds regarding the future need for their particular site, due to advancing cellular technology and wireless carriers who may merge, causing tower leases to lose their values. They prey on the fears of landlords, and acquire cell tower leases at bare-bones prices.

It never makes sense to cash out of your cellular tower lease because you are afraid your tower may become obsolete. If your lease had no value, then they wouldn't be asking you to sell your leases. The ever-popular smart phones more and more people are using are also bandwidth hogs. Carriers need a lot more capacity to handle the load. Tuck that thought away in the back of your mind.

The better scenario which favors the cell tower landlord is when they are presented with a cellular lease purchase offer from a professional wireless lease portfolio manager representing a reputable investment group. These wireless capital investors seek to acquire specific cell tower leases to expand their portfolios. Buyout deals from wireless financial services funds will tend to offer better deals than the industry bottom feeders who flash the cash and take advantage of the uninformed landlord. However, even lease buyouts offered by the larger and established wireless lease portfolio investors who are offering outstanding deals on cellular lease buyouts need to be reviewed and evaluated.

The one big question most cell site landlords have, is what the future holds for cell tower leasing. They are weighing the options of either selling their lease leases for a lump sum, or rolling the dice to see if they will be able to collect those large monthly rent checks for the cell phone carriers. A good indicator or the future of wireless leasing is Europe, since their wireless infrastructure and networks are built out far better than cellular networks in the USA. The last time we visited, countries like the nation of Hungary, with a population of 10 million citizens had over 11 million wireless subscribers. So, the answer is, the future of leasing wireless sites long-term in the United States is good, regardless of what threatening letters some of these tower lease buyers are claiming.

What's the secret to negotiating a successful cell tower lease buyout when you swim with the sharks on Wall Street? First, understand that your wireless lease is a commodity that has value, and is probably not going to disappear tomorrow because of a new innovation or industry merger, however the rent values can still be impacted at some locations. Secondly, you can avoid dealing with the sharks altogether with the proper due diligence. Wireless landlords negotiating their lease purchase armed with this information improve their chances of walking away from the closing table with a smile.

Steve has nearly ten years of wireless site acquisition, cell site lease negotiation and wireless project management experience. He is a Partner at Tower Genius, an Idaho-based wireless lease consulting firm. Steve's firm also specializes in purchasing certain kinds of cell tower lease rental streams and makes lease buyout offers to cell tower landlords in the United States. You can find us on the web at http://www.Cell-Tower-Leases.com.

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